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Abercrombie is making major changes to fix its biggest crisis yet
Abercrombie has been working tirelessly to transform its reputation.Part of that transformation includes identifying who the target customer is — especially now that it has softened its frat boy...
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Abercrombie & Fitch might be the next American Apparel
American Apparel recently filed for bankruptcy after years of declining sales, rising debt, and soaring legal costs from a battle with its ousted founder.A decline in mall traffic and the rise of...
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How Nike stole Abercrombie & Fitch's teen customers
Abercrombie & Fitch and Gap used to be go-to destinations for teens."In schools across America, Abercrombie is shorthand for popular,"Time Magazine wrote in 2000.But over the past several years,...
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I went shopping at Abercrombie & Fitch for the first time in years — here's...
I'll never forget my first Abercrombie & Fitch shirt.It was teal blue and bore the brand's name, and its 1892 heritage date was embroidered into the shirt.I wore it with great frequency and pride,...
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Abercrombie & Fitch just debuted a toned-down new look
Abercrombie & Fitch has been on a comeback tour.The brand has been reinventing itself by designing clothing with fewer logos in its trendy fall collection. Now, the brand's latest ad campaign is...
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The new face of Abercrombie & Fitch is a Kanye West-endorsed model who made...
Neelam Gill is about to become a household name.The model, who appeared in a history-making Burberry campaign, is now the face of Abercrombie & Fitch. (She was also tabloid fodder earlier this...
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The 10 things in advertising you need to know today (FUEL, WPP, WPPGY, FB, TWX)
Good morning. Here's everything you need to know in the world of advertising today.1. Rocket Fuel has announced a series of management changes. Randy Wootton is the ad tech company's new CEO, while its...
View ArticleHow Nike stole Abercrombie & Fitch's teen customers
Nike is dominating the retail world as "athleisure" fashion becomes more and more popular.Produced by Jacqui FrankFollow BI Video: On FacebookJoin the conversation about this story »
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Does sex still sell? Abercrombie & Fitch is among sexy brands that are toning...
In its heyday, Abercrombie & Fitch was notorious for its sexy marketing campaigns.Some of the advertisements bordered on pornographic, and its quarterly catalog was often outrageous.And who could...
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Abercrombie & Fitch chairman describes a seismic change in American teenagers
Abercrombie & Fitch's young customers have changed dramatically in the past decade.The biggest difference? They are spending money on categories other than apparel, chairman Arthur Martinez...
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Abercrombie & Fitch surges after earnings beat expectations (ANF)
Abercrombie & Fitch shares jumped 25% on Friday after the company posted third-quarter earnings results. The apparel retailer crushed expectations, marking a departure from other companies in the...
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Millennials are rejecting a strategy Coach, Abercrombie & Fitch, and Michael...
Millennials can't stand logos — and that's causing a major shift in which retailers are winning.Abercrombie & Fitch has become almost unrecognizable after banning the loud, logo-emblazoned...
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15 huge celebrities who modeled for Abercrombie & Fitch before they were famous
Abercrombie & Fitch has been fighting to retain its relevance with trendier clothes and tamer ads, but back in its heyday it was a go-to destination for teens with its preppy apparel and racy...
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These before-and-after photos show how much Abercrombie & Fitch has changed
Abercrombie & Fitch was once known for its sexy ad campaigns.But amid a changing consumer climate, it has toned down its imagery. Its November marketing campaign did not feature nearly naked...
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Abercrombie & Fitch is becoming more like J. Crew
Does Abercrombie & Fitch not like its own shoe selection?Racked has pointed out that on the company's website, a model is not wearing a pair of shoes or sneakers sold by the retailer. Rather, the...
View ArticleThis is America’s most hated retail brand
Abercrombie & Fitch has been designated America's most hated retail brand by the American Customer Satisfaction Index.When asked for comment Abercrombie & Fitch responded with the...
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These photos reveal how much Abercrombie has changed in the past year
It's not really a secret at this point: Consumers don't like Abercrombie & Fitch.A recent report from the American Consumer Satisfaction Index said the brand was the lowest-rated specialty...
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Abercrombie & Fitch reported an unexpected rise in sales and the stock is...
(Reuters) - Teen apparel retailer Abercrombie & Fitch Co reported a surprise increase in quarterly sales at established stores due to demand for its Hollister branded clothing and strong online...
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Abercrombie & Fitch has become completely unrecognizable, and it's starting...
Abercrombie & Fitch just announced its first positive quarter since 2012.Overall comparable sales for the fourth quarter of 2015 were up 1%.Abercrombie & Fitch brand's comparable sales,...
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Consumer and retail news: 10 things you need to know today
1. Sports Authority files for bankruptcySports Authority is filing for Chapter 11 bankruptcy protection. The retailer said Wednesday that it planned to close or sell about 140 stores and two...
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