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Abercrombie & Fitch's infamous hot salesclerk policy is over
Abercrombie & Fitch has abolished its infamous "Look Policy" in an attempt to reach more shoppers. For years, the teen brand recruited good-looking people who shopped there and referred to...
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Abercrombie & Fitch says it will ditch its 'sexualized marketing'
WASHINGTON (Reuters) - Retail clothing chain Abercrombie & Fitch will end by July its "sexualized marketing," after years of blanketing its web sites, store windows and shopping bags with photos of...
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Abercrombie & Fitch's website shows everything that's wrong with the brand
Abercrombie & Fitch is bleeding money. The company on Thursday reported a net loss of $63 million, or $0.91 a share, for the quarter ended May 2, compared with a loss of $23.7 million, or $0.32 a...
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Abercrombie & Fitch is giving up on teenagers
It seems like Abercrombie & Fitch doesn't care what teenagers think. The brand didn't mention the word "teen" or "teenager" once during a recent earnings conference call with investors. Instead,...
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Abercrombie rejected a 17-year-old girl for a job, and the Supreme Court just...
The US Supreme Court on Monday ruled against Abercrombie & Fitch in a dispute over its decision not to hire a 17-year-old Muslim girl who wore a headscarf that would have violated the store's...
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American retail as we know it is dying a slow and painful death
Gap once ruled the retail world. But today America's largest apparel retailer is closing a quarter of its stores and laying off hundreds of workers after disappointing sales. Gap's closures are...
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Abercrombie & Fitch just took a step to drastically improve its clothing
Abercrombie & Fitch is actively trying to become relevant again.This week, the company announced two new management positions.Katia Kuethe, former creative director of Lucky magazine, is a new...
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American retail as we know it is dying — and now these industries are taking...
For a long time, malls were dominated by brands like Sears, Gap, and Abercrombie & Fitch.But the tide is turning in retail.Big apparel brands are grappling with shoppers who increasingly want...
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Hollister's elaborate history was completely fabricated by the company
Teens who wear Hollister clothing may fancy themselves as relaxed, chill surfers.They might even praise the storied legacy of John M. Hollister, the supposed founder of the California-spirited...
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Abercrombie is taking an extreme measure to catch up to the competition
Abercrombie & Fitch was once a teen staple. But in recent years, the company has faced declining sales as teens turn to cheaper options like H&M and Forever 21. Abercrombie has responded to the...
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Abercrombie is trying to compete with Nike, Under Armour, and Lululemon
Abercrombie is moving away from preppy. The former teen mall favorite is entering the highly profitable athleisure category, Racked reports. The line will be available on the store's website and in...
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Huge lawsuit against Abercrombie got a big boost from a California judge
Two ex-Abercrombie & Fitch workers can sue the retailer on behalf of thousands of employees who allegedly had to conform to its notorious look policy, thanks to a federal court ruling that...
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Lululemon's secrets for beating all the competition
Retailers are racing to catch up to the wildly popular Lululemon.As athleisure, the trend of wearing athletic clothing as casualwear, becomes more popular, companies such as Nike, Under Armour, and...
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Abercrombie stopped offending its most important customers — and that could...
Being nice isn't always a good thing.As teen customers continue to flee the brand, Abercrombie has taken several steps to change its image and tone down its sexy advertisements. The company has been...
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Abercrombie & Fitch is making one mistake that's sabotaging its turnaround
Abercrombie & Fitch has been overhauling its business to try and get teens to shop there again following years of sales declines. The company has pared down on the visible logos that defined its...
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Abercrombie to create six new roles in management revamp: WSJ
(Reuters) - Struggling teen apparel retailer Abercrombie & Fitch Co is creating six new positions as it restructures the management of its Abercrombie brand, the Wall Street Journal reported.The...
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Why Abercrombie's soaring shares are deceptive
Abercrombie & Fitch shares skyrocketed by as much as 12% on Wednesday after the company reported quarterly revenue that fell less than expected.The chain's sales for its second quarter fell to...
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It's official: Abercrombie & Fitch is cool again
Abercrombie & Fitch has apparently executed a turnaround.The new selection of women's clothes on the website marks a departure from the preppy clothing that had given the brand a bad reputation and...
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One of the biggest retail disasters of the last 3 years is finally cool again...
Abercrombie & Fitch, one of the biggest retail disasters of the last three years, is finally cool again.On Tuesday, Business Insider's retail reporter, Mallory Schlossberg, noted that after a...
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Abercrombie is poised to become the comeback of the year
Abercrombie & Fitch has been a disaster for several years.The retailer's sales have been in a free fall. The company has been closing stores amid competition from fast-fashion companies like...
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