These photos reveal how much Abercrombie has changed in the past year

It's not really a secret at this point: Consumers don't like Abercrombie & Fitch.

A recent report from the American Consumer Satisfaction Index said the brand was the lowest-rated specialty retailer. Inc. boldly called it "the most hated retailer in America."Fortune did, too.

But that might all be changing.

Abercrombie & Fitch has been in the midst of a transformation, and the retailer's website shows an improvement.

Abercrombie & Fitch showed a strong fall selection that nearly rendered the brand unrecognizable, but it takes consistency to help consumers change their minds — especially with a retailer like Abercrombie & Fitch, which may have its notorious reputation burned into consumers' memories.

Decent clothes, however, are a good place to start, and while style is always subjective, this selection might help to persuade some shoppers.

SEE ALSO: Abercrombie & Fitch has become unrecognizable

Abercrombie & Fitch has been set for a turnaround for a while.

Lots of the news clothes seem to tell that story — like the fall selection, the retailer seems, for the most part, to be focusing on more classic, grown-up looks.

In fact, in September, popular fashion blog The Man Repeller said that "Abercrombie & Fitch might be the comeback kid of 2015."

But it's 2016, and it seems like the retailer left a sour taste in many people's mouths. It's arguable that people can't quite shake former CEO Mike Jeffries' imprint on the brand. 

Source: The Man Repeller

So no matter how enticing the apparel, Abercrombie & Fitch might still repel consumers.

After all, Jeffries infamously told Salon that Abercrombie intended to "market to cool, good-looking people. We don’t market to anyone other than that."

For a long time, the retailer refused to sell to plus-size customers. It balked in late 2013, CNN reported.